The Vision
AI-Powered Trading for Everyone
Potoos AI approached SoftEdge with a vision to democratise algorithmic trading — making AI-powered strategies accessible to retail traders, not just institutional investors. The product needed to feel both sophisticated and approachable.
The core challenge was building a real-time system that could ingest live market data, apply configurable AI strategies, generate signals, and present actionable dashboards — all while being accessible to non-technical traders via a clean, intuitive UI.
