🛍️ Luxury Fashion

Wild Cherry India

A premium Shopify store for a luxury Indian fashion brand — featuring custom theme development, curated collections, performance optimisation, and integrated marketing.

Visit Live Site: wildcherry.in

Client Overview

About Wild Cherry India

Wild Cherry India is a premium fashion brand offering curated luxury clothing, accessories, and lifestyle products for the modern Indian consumer. With an emphasis on craftsmanship, aesthetics, and exclusive collections, the brand targets high-end retail customers online.

Before approaching SoftEdge Solution, the brand operated on a generic Shopify theme with limited customisation, slow page speeds, and no dedicated SEO or marketing strategy — resulting in low online visibility and underperforming conversions despite a strong product line.

Wild Cherry India luxury fashion collection

Problem Statement

The Challenges

⚠️

Generic, off-brand store designDid not reflect the premium brand identity

⚠️

Slow page speeds3-4 second load times hurting conversions and SEO

⚠️

No SEO foundationNo keyword strategy, poor meta data, zero backlinks

⚠️

Poor mobile experienceUnoptimised product pages on mobile

⚠️

No marketing strategyZero paid or organic customer acquisition

Business Goals

What We Set Out to Achieve

🎯

Build a luxury-feel Shopify storeCustom theme reflecting the premium brand identity

🎯

Achieve sub-2s page load timeLighthouse performance score above 85

🎯

Rank for target keywordsFashion SEO with Google Business Profile setup

🎯

Drive qualified trafficVia Meta Ads and Google Shopping

🎯

Increase conversions by 3×Checkout optimisation and product page redesign

SoftEdge Solution

What We Built

🎨

Custom Luxury ThemeBespoke Shopify theme designed to reflect the premium brand

📦

Collection ArchitectureOrganised product taxonomy and navigation for easy browsing

📸

Product PagesRich product detail pages with size guides and zoom

⚡

Performance OptimisationImage compression, lazy loading, CDN, critical CSS

📱

Responsive DesignPixel-perfect on desktop, tablet, and mobile

🔍

SEO ImplementationMeta tags, schema markup, sitemap, keyword-rich content

📣

Marketing SetupMeta Pixel, Google Analytics 4, Shopping feed

🤖

AI Content AssistanceAI-generated product descriptions and blog content

🛒

Checkout OptimisationReduced checkout friction, upsells, abandoned cart recovery

Technology

Technology Stack

Shopify Liquid JavaScript CSS3 Google Analytics 4 Meta Pixel Klaviyo Google Shopping Schema.org OpenAI GPT-4

Business Impact

Results That Matter

3.2×

Sales Growth

Lighthouse Score

65%

Organic Traffic ↑

1.8s

Page Load Time

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